280 Percent YoY Growth in Mobile Marketing
Oslo/Norway – (March 18, 2013) Probably a world-record in year-on-year growth in the Norwegian market for mobile marketing experiencing a 280% growth from Jan/Feb 2012 to 2013.
Display grow by 5.7 percent to an annual turnover of 197.2 million. Web TV grows by 95.1 percent to 9.5 million. Somewhat surprisingly, perhaps, search experience no growth according to the Media Agency Association figures with 37.3 million.
For the first time the Media Agency Association clarified the various platforms within the category Internet. Mobile has the largest growth – at 280 percent – and a turnover of 22.9 million in January and February, according to Kampanje.
|Media||January-February 2013||Januar-February 2012||Change|
|Press / Newspapers||248.079||278.105||-10,8 %|
|Total mediarevenue||1.448.479||1.374.595||+5,4 %|
– What I see, and I’m talking about search in general, is that the Norwegian media agencies a total spend 25.6 percent more on search so far this quarter than the same time last year.
Media Agency Association of zero surprises search industry. Here are all internet figures for January and February.
|Media||January-february 2013||January-february 2012||Change|
|Total internet||267.214||235.038||+13,7 %|
All numbers in MNOK. Source; Mediebyråforeningen
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