280 Percent YoY Growth in Mobile Marketing

Oslo/Norway – (March 18, 2013) Probably a world-record in year-on-year growth in the Norwegian market for mobile marketing experiencing a 280% growth from Jan/Feb 2012 to 2013. 

Display grow by 5.7 percent to an annual turnover of 197.2 million. Web TV grows by 95.1 percent to 9.5 million. Somewhat surprisingly, perhaps, search experience no growth according to the  Media Agency Association figures with 37.3 million.

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For the first time the Media Agency Association clarified the various platforms within the category Internet. Mobile has the largest growth – at 280 percent – and a turnover of 22.9 million in January and February, according to Kampanje.

Media January-February 2013 Januar-February 2012 Change
Press / Newspapers 248.079 278.105 -10,8 %
Magazines 29.211 37.987 -23,1 %
Fagpresse 12.482 9.636 +29,5 %
Tv 582.258 528.691 +10,1 %
Radio 64.957 61.283 +6 %
Internet 267.214 235.038 +13,7 %
Cinema 9.530 11.994 -20,5 %
Outdoor 63.160 58.516 +7,9 %
DM 163.071 145.892 +11,8 %
Other 8.517 7.453 +14,3 %
Total mediarevenue 1.448.479 1.374.595 +5,4 %
Google CEO, Jan Grønbech, refutes advertising figures

– What I see, and I’m talking about search in general, is that the Norwegian media agencies a total spend 25.6 percent more on search so far this quarter than the same time last year.

Media Agency Association of zero surprises search industry. Here are all internet figures for January and February.

Media January-february 2013 January-february 2012 Change
Display 197.280 186.695 +5,7 %
Mobil 22.999 6.063 +279,3 %
Web-tv 9.576 4.908 +95,1 %
Search 37.359 37.372 -0,0 %
Total internet 267.214 235.038 +13,7 %

All numbers in MNOK. Source; Mediebyråforeningen

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