If you are set to explore mobile advertising delivered differently before turning into 2014, you´ll find the best team out there to support and help you out!
According to Oliva Pollard, the new AdOps & Traffic Director in ThumbAd, they offer various forms of audience segmentation and targeting of advertising. All ranging from content targeting (e.g., based on a section of a news publication), device targeting, location, time-of-day, and other contexts of the users, to more advanced end-user-related aspects.
On top of this, advertisers also want to purchase advertising using different business models, ranging from the conventional fixed-price tenancy or sponsorship models, via impression-based (CPM) models, to more advanced performance-based (CPC and CPA) advertising models.
Even though ThumbAd currently only offers a CPM model, test-studies show amazing results once Pollard started tweaking the segments and targeting;
ThumbAd recently moved into a awesome office in downtown Oslo. The word on the street says the coffee over there is great, and the company even better. It´s strongly recommended to drop by if you have the opportunity!
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