Spend Every Mobile Marketing Dollar Wisely!
The days are (soon) over where “blind ads” are sprinkled throughout the mobile web. The demand from advertisers to gain more efficiency from their advertisements has driven the need to offer various forms of audience segmentation and targeting of advertising, ranging from the opportunity to target based on content, via device, location, time-of-day, and other contexts of the users, to more advanced end-user-related aspects, such as user interests and intent, demographics etc.
To give advertisers more insight to learn their online customer to know is a key. To provide new insight into what users are doing on advertiser sites in real time is a game changer. Based on such analysis, advertisers are able to tailor their mobile advertising campaigns to pinpoint and influence existing customers as well as winning new ones. By building user-profiles, and to match these in available publisher inventory across multiple sites in real time – makes the big difference!
Adding Advertisers customer data from any databases such as CRM, makes it possible to target even better. Engagement and conversions improves substantially when Advertiser classify customers based on for example purchase history. With real-time monitoring and analytics, the result is instant gratification and extraordinary insight into response, trends and audience clusters.
Spend every marketing dollar wisely, whether you choose text advertising, image and banner advertising, or dynamic video and rich-media advertising formats.
A tribute to John Wanamaker (1838 – 1922), a US department store merchant back in the old days
Half the money I spend on advertising is wasted; the trouble is I don’t know which half
About ThumbAd.comSimply better digital advertising by Cross-device!
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