Archive | January 2014

Comforting mobile advertising outlook

ABG Sundal Collier increase their mobile advertising forecasts for 2014-2017 on the back of more optimistic view on the industry; they now expect 61% and 27% growth for 2014 and 2015, respectively. This follows the bullish forecasts for mobile advertising of late – a few days ago Gartner increased its ’17 forecast by 18%, giving them increased comfort.

Mobile advertising revenues up significantly
Gartner Group recently estimated that the global mobile advertising industry could reach revenues of USD 18bn in 2014 (+37% y-o-y from USD 13.1bn in 2013e). It also estimates 2013-17 CAGR of 34%, reaching USD 41.9bn in 2017. In its previous forecast, Gartner estimated that the market could be at USD 35.6bn in 2017, meaning it has increased its 2017 forecast by 18%.

INMA released its December stats for Norwegian ONLINE ad market: +21.2% yoy for brand advertising and online classifieds combined.

Brand advertising : up 24.6% yoy – spurred by strong mobile growth with was up 72% from December last year
Desktop brand advertising was up 12.2% yoy

Mobile advertising was 14.9% of total online brand advertising in Dec 2013, it was 10.72% of total brand advertising in Dec. 2012.
VG online benefits the most of the very strong mobile growth.

Target Your Audience – Why Not Start With Tablets?

Do you spend all your marketing dollars without being sure that you are able to target your ideal audience? All business is currently mobile business, yet 1 of 3 businesses provide services for PC users only!

There is no reason to argue about the importance of mobile anymore. 50% of online consumption happens on mobile, being mobile+tablets. Major brands are lacking behind when it comes to meeting the customer expectations on mobile. The mobile pages is not there, the functionality we expect is not there – we still need to zoom on our mobile phone on 3 og three mobile pages we visit to actually get it!

Seeing is believing, also for brands. Tablet´s might be a reasonable starting point by providing answers to Brands in the performance of advertising on PC vs Mobile (Tablet). Answers given might speed up the urgency of setting up a mobile page ASAP! The alternative is loosing new and current customers. 

Available Impressions

Look closely on the picture to find the black ● with the white circle. The ● indicate 10 million impressions delivered or a NOK 500,000 budget. Not very visual? Nor are your ads being the reason to Target YOUR Ads!

ThumbAd is a network providing advertising on Tablet´s an Mobile. They currently offer 10 million unique users throughout Scandinavia whereof 40% of browsing comes from Tablets and 60% from Mobile.

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There is not such a problem as a capacity question when it comes to simply deliver mobile ads. Numbers from AdForm in oct-13 indicate the opportunity of delivering 3.65 billion impressions per month to a norwegian audience only. With such  impressive numbers, the key is to find your ideal audience, not only to deliver ads! From time to time some Publishers claim to be “sold out” on ads, the good new is that there is multiple alternatives to get reach, and to target your audience!  ThumbAd´s unique technology, based on real time analytic´s, makes sure to deliver ads to the ideal customer in the right context. 

These are some of the contextual opportunities ThumbAd place mobile ads, across aprox 20,000 mobile sites;

  • Arts & Entertainment
  • Autos & Vehicles
  • Beauty & Personal Care
  • Books & Literature
  • Business & Industry
  • Computers & Electronics
  • Education
  • Finance
  • Food & Drink
  • Games
  • Health
  • Home & Garden
  • Internet & Telecom
  • Law & Government
  • Lifestyles
  • News
  • Online Communities
  • Pets & Animals
  • Real Estate
  • Recreation
  • Reference & Language
  • Science
  • Shopping
  • Sports
  • Travel
  • World Localities