Archive | April 2014

THE FUTURE OF MOBILE

THE FUTURE OF MOBILE

A digital advertising group called ThinkLA asked BI Intelligence’s Editor-in-Chief Henry Blodget to speak at a large industry event in Los Angeles

  1. PCs are now small share of connected devices
  2. We spend 1/2 hour on tablet each time we use it
  3. Mobile is the only media time that is growing
  4. Mobile is now counting for 25% of e-commerce traffic
  5. Mobile ad spending still lags time spent
  6. Mobile is still dominated by paid search ads, display grows…

The picture illustrate some appreciated highlights. Please visit BI Intelligence for the full report.