THE FUTURE OF MOBILE
A digital advertising group called ThinkLA asked BI Intelligence’s Editor-in-Chief Henry Blodget to speak at a large industry event in Los Angeles
- PCs are now small share of connected devices
- We spend 1/2 hour on tablet each time we use it
- Mobile is the only media time that is growing
- Mobile is now counting for 25% of e-commerce traffic
- Mobile ad spending still lags time spent
- Mobile is still dominated by paid search ads, display grows…
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