Available Mobile/Tablet Impressions Trending 2014

Traditional display media buying is terribly inefficient for both the buyer and the seller. Adding just one more line item (i.e., an Advertiser) to a media plan is still a big deal; 42 steps managed by a dozen pairs of hands, which takes the agency roughly 15 hours to execute on. ThumbAd makes this easier in a few clicks and improves advertising performance. ThumbAd is an independent mobile & tablet ad-network, utilizing unique Big Data  algorithm technology to deliver ads differently!

Within the mobile space we´ll typically find a leading local Publisher paving way, marking a clear #1 position. Number #2 Publisher and so forth seems to, illustrative enough, create a “long tail offering”. This makes the contenders more dependent on 3. party providers to keep up the pace on revenues and market share.

In the Norwegian marked, for example, TNS keep track on Norwegian Top 100 online traffic. The availability on impressions in the market is overwhelming. Rather than direct purchasing with single sites and/or publishers Agencies seems to preferably have AdNetworks and other 3. party providers to deliver impressions across multiple sites.

High-level market overview Norway as example – an Adform report indicates 3.65BN impressions/month being available across a handful of media-houses. Interestingly enough the appetite on consuming content from International Sites is high, and growing!

Available Impressions

High-level market overview in Norwegian market

The mobile market are facing problems whereof ThumbAd provides solutions:

Advertiser & Agency

Publisher

The Problem
  1. Complicated and time consuming to purchase and place advertising across multiple sites
  2. Can not influence banner sizes and functionality
  3. Can not see a clear Return On Investment, incentivizes low payment
  4. Can not target their audience like they can do on PC
  1. Are not capitalizing on the market potential where 40% of the online traffic comes from mobile, hence 10% of the revenues
  2. Lower ad inventory (capacity) on mobile when comparing with PC
  3. Low price per impression, and declining (eCPM)
  4. Can not meet Advertisers/Agencies requirement to target audience on mobile, like PC
ThumbAd Solution
  1. Can publish ads from a single system to perpetual pages globally
  2. Allows the ad to follow the reader, rather that a fixed or random (“blind”) placements on single sites
  3. Building user-profiles for advertisers being a unique asset improving and adding advertiser value for each impression delivered
  4. ThumbAd use a frontrunner technology enabling real time rich targeting capabilities implemented by more than 15,000 sites globally by world leading publishers.
  1. Bridging the gap from day one by adding new advertisers requiring high volume/ reach across sites
  2. ThumbAd deliver ads smarter hence requiring less impressions to prove results due to targeting
  3. Price steps on targeting allows publisher to get a premium and substantial price improvement when comparing with market terms (+ 25-125%)
  4. ThumbAd adds a new advertising product to the market in which individual publishers cannot offer by themselves as standalone´s

a) Cross site advertising purchase

b) Rich targeting based upon user-profiles build by each and individual advertiser

a) + b) improves ROI and therefor eCPM

 

 

 

About ThumbAd.com

Simply better digital advertising by Cross-device!

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