Available Mobile/Tablet Impressions Trending 2014
Traditional display media buying is terribly inefficient for both the buyer and the seller. Adding just one more line item (i.e., an Advertiser) to a media plan is still a big deal; 42 steps managed by a dozen pairs of hands, which takes the agency roughly 15 hours to execute on. ThumbAd makes this easier in a few clicks and improves advertising performance. ThumbAd is an independent mobile & tablet ad-network, utilizing unique Big Data algorithm technology to deliver ads differently!
Within the mobile space we´ll typically find a leading local Publisher paving way, marking a clear #1 position. Number #2 Publisher and so forth seems to, illustrative enough, create a “long tail offering”. This makes the contenders more dependent on 3. party providers to keep up the pace on revenues and market share.
In the Norwegian marked, for example, TNS keep track on Norwegian Top 100 online traffic. The availability on impressions in the market is overwhelming. Rather than direct purchasing with single sites and/or publishers Agencies seems to preferably have AdNetworks and other 3. party providers to deliver impressions across multiple sites.
High-level market overview Norway as example – an Adform report indicates 3.65BN impressions/month being available across a handful of media-houses. Interestingly enough the appetite on consuming content from International Sites is high, and growing!
The mobile market are facing problems whereof ThumbAd provides solutions:
Advertiser & Agency
a) Cross site advertising purchase
b) Rich targeting based upon user-profiles build by each and individual advertiser
a) + b) improves ROI and therefor eCPM
About ThumbAd.comSimply better digital advertising by Cross-device!
- Trenger Brands å innhente samtykke fra nettsiden for å innfri GDPR regelverket? Les mer om det her;… twitter.com/i/web/status/1… 1 month ago
- Post GDPR |@Retargeting is dead - Long live Retargeting? #Nope linkedin.com/pulse/post-gdp… 1 month ago
- Ett interessant #e-commerce case for deg som ønsker oppsving i salget ved hjelp av programmatisk annonsering… twitter.com/i/web/status/9… 1 month ago
- reiser til Stockholm, Sweden fra SAS Lounges International OSL facebook.com/Thumbad/posts/… 3 months ago
- I Q2 lanserer vi et AI planleggingsverktøy der vi benytter kunstig intelligens til å analysere millioner av... fb.me/4wa5pR83V 4 months ago
- Verdt å lese når du vil selge mer online... fb.me/11U2FryBM 4 months ago
- Vi vil gjerne dele et Video-case med deg som vi tenker kan være av interesse. Video distribuert i digitale... fb.me/2iNb9WSR6 5 months ago