According to Forrester, Marketers are expressing a high level of concern over the possibility that agencies may receive a rebate from the media sellers. Not only could this be considered ‘double dipping,’ as clients already pay agencies for media buying, but media rebates to the agency create at least the perception of a conflict of interest:

Is the agency choosing the media placement solely based on its judgment of the fit for the assignment or because it’s more profitable for the agency?

ThumbAd closes and avoids all gaps by verifying and enhancing KPI’s!

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