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Your client wants more, and you need to give it to them. Support your clients with the best advertising tools on mobile targeting with Thumbad. We give you the insights you need and are looking for. Our full suite of reporting and analytics tools helps you to always manage a campaign to ensure optimal performance!

ThumbAd deliver more than 600,000,000 impressions within Scandinavia whereof 60% is Mobile and the rest Tablet´s to reach 9,500,000 unique users! The ads can be geo targeted to reach 130 million impressions for Norway to reach 2 million unique users, 270 million impressions for Sweden to reach 4.5 million unique users and 200 million impressions for Denmark to reach 3 million unique users, on a monthly basis.

 

Reach more than 9.5 million unique Mobile users in Scandinavia!

ThumbAd announced today their offering to deliver more than 600,000,000 impressions within Scandinavia whereof 60% is Mobile and the rest Tablet´s to reach 9,500,000 unique users!

The ads can be geo targeted to reach 130 million impressions for Norway to reach 2 million unique users, 270 million impressions for Sweden to reach 4.5 million unique users and 200 million impressions for Denmark to reach 3 million unique users, on a monthly basis.

There are three main reasons why Advertisers want to work with ThumbAd:

  1. ThumbAd simplifies and improves the acquisition and placement of ads across networks.
  2. ThumbAd helps the advertiser find the desired user profile when it matters most.
  3. ThumbAd secures new insights on user profiles, experience and purpose that enable them to effectively optimize the campaign on a daily basis.

iStock_000011799040Medium_marketingAdvertisers are more likely to purchase ad slots when the advertisement will be shown to the right audience. To find that target market, you must create user profiles. User profiles are created by Advertisers placing ThumbAd’s script on their pages, and are a simple copy/paste task. The script allows creation and update user profiles in real-time whereof ThumbAd match these Advertiser profiles with similar user profiles found in the AdNetwork!

ThumbAd offers both Reach and Targeted advertising initially and optimize daily for performance. 

Their Reach CPM without any Targeting is NOK 55. When using  Targeting and optimization capabilities, the CPM starts at NOK 80. For each new Targeting Standard i.e. Keyword, adds another NOK 10 to the 80 CPM price.

What ThumbAd needs from the Advertisers in order to get started?
1. A budget you’d like to work with
2. The flight dates (minimum of 2 weeks to build solid user profiles)
3. Your campaign goals and objectives as well as any benchmark goals you’d like to hit.
4. Banner Ads

Get the most out of your marketing dollars and get going today!

Advertisers pay a premium for location-enabled ad impressions

According to a recent report from Business Insider, location-enabled ads see a lift in CPMs, or cost per thousand impressions. Data from several mobile ad networks and ad exchanges tell the same story!

Closer gives higher CTRThe possibilities for location-based services on mobile go beyond consumer-facing apps, it applies for mobile web as well. According to Tor Olav Haugen, co-founder of ThumbAd.com, their local advertising solution are regarded as one of many possible targeting facilities.  The advertiser can enable local features as a part of a premium reach strategy for both national and local advertisers. “Allowing our advertisers utilizing a mix in targeting and reach improves performance substantially”, according to Haugen. “We can clearly see that this strategy outperform competing services, most importantly it applies for both national and local advertisers!”

Key findings in the report;

  • Location-enabled mobile ads have generated excitement for their effectiveness and the impressive prices they command. Many mobile ad trading platforms are reporting triple-digit increases in location-enabled impressions.
  • Location-based features have turned out to be great for boosting engagement
  • Local data can connect hundreds of thousands of small and medium- sized businesses to the mobile economy, via mobile search and other strategies.

Are Mobile Ad Networks Under Threat?

Mobile Ad Networks aggregate advertising inventory and match it with advertisers, much as online ad networks do. Billions of consumers is carrying around Internet-connected mobile devices for up to 16 hours a day whereof the Mobile audience has exploded. Now it´s all about targeting the audience – and give them what they deserve!

“Ad networks play an important role in mobile [because the] audience is fragmented across a large number of devices and publishers,” says Michael Collins, CEO of mobile ad agency Joule. “The role of the network is that they are able to aggregate audience at scale. There are many [networks] all at different stages of their evolution, some stronger and more robust, but still a good amount of innovation is going on in the market.”

images-8Mobile ad networks face pressure from demand-side platforms (DSPs). These function similarly to ad networks, in the sense that they help match advertisers with inventory. Core RTB tasks is to selects the ad network that can best monetize ad space and impression to optimize eCPM between Publisher and Advertiser. The itchy part for DSP´s, is their lack of capability to laser-focus on utilizing customer data as the key ingredient of each customer-facing activity!

This is the bottom line conclusion from a very interesting BI Intelligence report;

  • Only the largest publishers have the size and scale to go it alone in mobile advertising.
  • Mobile ad networks are being squeezed by ad exchanges and DSPs (demand-side platforms), but can maintain their central position if they keep an edge in audience targeting and measurement. 
  • Many brands lack the mobile destinations necessary for an effective mobile ad campaign.
  • Mobile marketing can produce as much or more revenue for agencies as mobile advertising alone.
  • Mobile native ad formats are finding success with TV-style content break ads, and opt-in reward schemes.

I could not agree more on the conclusions in this report. Mobile Ad Networks can perfectly well live side by side with DSP´s and Ad Exchanges assumed a unique positioning within a crowded ecosystem. We believe in keeping everything simple and pure by matching audience and brand seamlessly, says Tor Olav Haugen, co-founder in ThumbAd.com. Combining Mobile Ad Networks with RTB will actually benefit both Publisher [improved eCPM] and Advertiser [right audience]!

According to Mr. Haugen ThumbAd is offering three Ad products to Advertisers and Agencies adding value to both Publisher and Advertiser;

  1. Broad reach across multiple Publishers delivering Mobile Display Ads
  2. Advanced targeted advertising based on relevance, real-­time targeting and contextual behaviour
  3. Local advertising based on the end user’s physical location

About

ThumbAd.com is the owner of a successful and innovative Mobile Advertising Platform. The company monetizes, add value and deliver additional advertising revenue to Publishers, and offer a unique expertise for Advertisers. The Company delivers Better Mobile Click Through Rates by Contextual Relevancy and Real Time Targeting.

Mobile Search & Ads Goes Hand in Hand

Marketers spent $2.8 billion in 2012 on mobile search ads, compared with $1.6 billion in 2011 and $0.7 billion in 2010. Growth rates have slowed significantly, down from 195% in 2010 to 127% in 2011 to 68% in 2012. Google still dominates the market with gross revenue of $2,166 million, and a gross market share of 79%.

IDC’s U.S. recently published a mobile advertising report with some interesting findings;

  • Strong growth in mobile advertising spending in the United States continues, even if annual growth rates continue to decline: the market grew by 88% in 2012 (down from 125% in 2011) to a total of $4.5 billion (up from $2.4 billion in 2011). Mobile market share within all digital advertising reached 11% in 2012, up from 7% in 2011. For 2013, IDC expects a growth rate of 55–65%, with spending coming in around $7 billion, for the United States.
  • Mobile display advertising has increased its market share of total mobile spending by no less than 8 percentage points to 39%, versus 61% for search ads, in 2012. Mobile display ads attracted $1.7 billion in 2012 compared with $0.7 billion in 2011. Growth rates have picked up again in 2012 after a dip in 2011. They were at 134% in 2010, 118% in 2011, and 132% in 2012.

Source: Google/Nielsen Life360 Mobile Search Moments

  • Among mobile publishers selling display advertising, Facebook was the number 1 company in 2012 ($234 million gross revenue), followed by Pandora ($229 million) with Twitter coming in third ($117 million). In the ad network segment, not much has changed. Google still holds the top spot ($243 million). One change is that Millennial Media ($151 million) has taken over Apple ($125 million) to claim the number 2 spot. Jumptap remains number 4 ($90 million).

Karsten Weide, Vice President of Media & Entertainment at IDC.

Networks, especially independent ones, are entering a difficult phase, in which, with an ever smaller share of revenue, they’ll have to compete with publishers, which will only grow in strength.

Tor Olav Haugen, CEO in ThumbAd.com;

Networks must rethink their approach vs Publishers and Advertisers. Without delivering added value at eCPM, Ad Inventory or CTR I´m afraid many Ad Networks will loose market-shares. ThumbAd has a proven model to meet the supply and demand in the market adding substantial value to both Publisher and Advertiser.

About

ThumbAd.com is the owner of a successful and innovative Mobile Advertising Platform. The company monetizes, add value and deliver additional advertising revenue to Publishers, and offer a unique expertise for Advertisers. The Company delivers Better Mobile Click Through Rates by Contextual Relevancy and Real Time Targeting.
The company’s web site contains additional information. ThumbAd has office in Oslo, Stockholm, Turku, Moscow and Irvine. For more information please JoinUs@ThumbAd.com.

If Mobile Search is Great, Context is King!

Imagine Mrs Kaja planning her summer trip with her family. She wanna bring them abroad and need a flight, hotel and car rental. The family are looking for the best eatings and activities. Mrs Kaja start googling. She immediately acknowledge the need for more information to make the best out of it! Before she decides where to go and what to do, she starts browsing articles to learn from co-travellers, about the average temperature in the region, the culture, local currency, shopping and so forth.

Search

Infographic_Mobile in the marketplaceMarketers strive to get Mrs Jones attention in this process. They wisely spend millions of dollars being there to make sure that she finds their offering. A recent survey conducted by Google and Nielsen had some interesting findings:

  • 73 percent of mobile searches trigger follow-up actions
  • 63 percent of mobile search-triggered actions occur within 1 hour of the initial search
  • 45 percent of mobile searches “are conducted to help make a decision” (in a store, that number goes up to 66 percent)
  • 28 percent of mobile searches result in conversions

Context

Mrs Jones is looking for the best family experience ever! She is now browsing mobile sites to learn more. Now – marketeers would love to display their offering before she decides where to go, stay and consume. Mrs Jones is leaving behind digital footprints in each step, searching  and browsing. Real Time Contextual Targeting redefines how companies engage with Mrs Jones online.  Marketeers can now be able to understand both context and intent for online and mobile advertising, audience profiling, search, and analytics. Ads delivered to the audience they want and deserve”

Moments that matter!

ThumbAd connects brands with customers at moments that matter! They understand better than anyone what people want, and deliver contextual and networked monetization services with the most relevant user experience. The technology processes real time mobile data using an algorithm that considers details available. These details – including gender, age, behavioral characteristics, device, carrier, and location are considered in real-time.

“The momentum in online advertising and ecosystem is changing”, according to Tor Olav Haugen, co-founder and CEO in ThumbAd. “We will experience a giant leap in how online media is consumed and purchased, our task is to make ads relevant” – said Mr Haugen.

“Advertisers are welcome to place their advertising dollars in our network. The ThumbAd «always on» Advertising strategy wisely display Ads only when  consumer Search or Read about your services”, according to TR Sokki, Co-Founder VP Sales & Operations.

ThumbAd_Targeted Contextual Ads

About

ThumbAd is the owner of a successful and innovative Mobile Advertising Platform. The company monetizes, add value and deliver additional advertising revenue to Publishers, and offer a unique expertise for Advertisers in the Nordic´s. The Company delivers Better Mobile Click Through Rates by Contextual Relevancy and Real Time Targeting.
The company’s web site contains additional information. ThumbAd has office in Oslo, Stockholm, Turku, Moscow and Irvine. For more information please JoinUs@ThumbAd.com.
 
 

Mobile Outlook 2013

Mobile-first Will Be The Major Buzzword

The outlook for mobile advertising, marketing and media gets brighter by the year. Expect another stellar year as brands, retailers and agencies place marketing dollars where the eyeballs are: mobile – according to Mobile Marketer.

Thanks to innovation and technology, brand advertising dollars will stream into mobile. Furthermore, industry experts predict mobile advertising will break-free from tiny banners that are more often than not clicked by mistake to large beautiful ads in context. Mobile creative is not at its best. Marketers must first focus on what they are trying to achieve, make the creative as visually pleasing as possible and offer consumers a more interactive experience.

Coming from a situation where Q4-2012 was a record quarter, representing more than a two-times increase in impressions and revenue to publishers compared to any other quarter in 2012. This reflects the magnitude of marketing and advertising spend during this quarter, associated with the seasonal impact of holiday shopping, this according to Opera.

Average CTR by Country by Velti

velti.com

Velti’s ‘State of Mobile Advertising 2012: Year in Review’ report delivers insight into trends in the mobile advertising market during 2012.

International mobile sales and mobile ad impressions continue to grow rapidly, especially in emerging economies, which also show the highest click-through rates (CTR). Among apps, games continue to lead all categories in both popularity and impressions served, though photography is growing quickly.

Berg Insight estimated that mobile ads and marketing comprised a €3.8 billion (U.S. $5 billion) market in 2011, dominated by Google’s AdMob and Apple’s iAd platforms. But Berg is predicting that numbers will grow by a factor of 5 into a €19.7 billion market in 2017. In the UK, the Internet Advertising Bureau UK (IAB) said the sector grew by 132% to £181.5 million in the first half of 2012 to account for 7% of digital ad spend.

This trend is reflected in the activities of the market’s more forward-looking agencies, for example M&C Saatchi’s mobile division (from their trend and Insight report March 2013).

About

ThumbAd is the owner of a successful and innovative Mobile Advertising Platform. The company monetizes, add value and deliver additional advertising revenue to Publishers, and offer a unique expertise for Advertisers in the Nordic´s. The Company delivers Better Mobile Click Through Rates by Contextual Relevancy and Real Time Targeting.
The company’s web site at http://www.thumbad.com contains additional information. ThumbAd has office in Oslo, Stockholm, Turku, Moscow and Irvine. For more information please JoinUs@ThumbAd.com.

ThumbAd Welcomes You To Team Up!

ThumbAd – Hello World!

ThumbAd monetize, add value and deliver additional advertising revenue to Publishers, and offer a unique expertise for Advertisers! 

Image

  • Advertising at the best and most popular mobile sites and apps
  • Delivering highly targeted Location Based Services to Small & Mid-sized Advertisers
  • Creative Ad formats, features and functionalities at fixed costs

Specialties

Mobile Advertising, Real Time Targeting, Geography & Locations, Contextual Relevancy, Add Value to Publisher, Improved CTR, Real Time Analytic, Big data

Mobile Advertising Delivered Differently!

Targeted Ads

– Ads are trigged and placed on mobile sites and apps based on digital footprints in real time.

Local Ads:

– Ads are trigged and placed on mobile sites and apps in defined geographical zones.

Display Ads:

– Ads are placed on mobile sites and in apps with rich-media formats like Banner, NetBoard, MegaBoard

About 

ThumbAd is the owner of a successful and innovative Mobile Advertising Platform. The company monetizes, add value and deliver additional advertising revenue to Publishers, and offer a unique expertise for Advertisers in the Nordic´s. The Company delivers Better Mobile Click Through Rates by Contextual Relevancy and Real Time Targeting.

The company’s web site at www.thumbad.com contains additional information. ThumbAd has office in Oslo, Stockholm, Turku, Moscow and Irvine. For more information please JoinUs@ThumbAd.com.