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Extraordinary Mobile Insight & Real Time Bidding Next Up!

Real-time bidding, or RTB, is a style of programmatic buying in which digital advertising opportunities are auctioned off in real-time. The auctions take place in milliseconds as advertisers bid on the right to show you an ad immediately after you open an app or click to a new web page.

On the desktop it’s a powerful technique to deliver the right ad to the right consumer at the right time and place. On mobile, it could be more powerful since consumers take their devices everywhere.Mobile Real-Time Bidding (RTB) Ad Ecosystem

RTB combined with “big data” real time analytic´s gives an extraordinary insight, creating a win-win scenario for Advertisers and Publishers, according to Tor Olav Haugen, co-founder in ThumbAd.com. In order to perform in the Mobile Advertising space of today, longterm focus is required in order to deliver higher retention rates, customer lifetime value growth, and revenue growth to our customers.

Leveraging on customer data;

  • Individual level tracking of each customer and visitor, rather than the “impression” or the “traffic data”.
  • Tie numbers to actual customers rather than looking at them as “uniques”;
  • track customers across multiple devices Track a single customer everywhere, across all their devices, no matter how many there are
  • Be laser-focused on utilizing customer data as the key ingredient of each customer-facing activity

However fast growing Mobile is, the user numbers are still not yet big enough for publishers to dedicate direct-sales resources to the channel, and given the legwork and tech complications that still surround it, there’s just no simple way to combine the desktop-plus-mobile buy.
premium publishers realizing they could cut out the legwork and overheads of direct deals, but apply exactly the same stringent rules around transparency, pricing and exclusivity, while fully leveraging their data assets. And though mobile real-time bidding is embryonic, as are private marketplaces in mobile, there’s no reason why exactly the same improvements in efficiency couldn’t be applied to this channel, too.

In conclusion, if mobile advertising were a simple bolt-on to programmatically traded display, complete with quality mobile sites and apps, and similar controls to the ones publishers are used to when they sell direct, the sky becomes the limit – according to Jay Stevens is senior vice-president and general manager, international, at the Rubicon Project

About

ThumbAd.com is the owner of a successful and innovative Mobile Advertising Platform. The company monetizes, add value and deliver additional advertising revenue to Publishers, and offer a unique expertise for Advertisers. The Company delivers Better Mobile Click Through Rates by Contextual Relevancy and Real Time Targeting.
The company’s web site contains additional information. ThumbAd has office in Oslo, Stockholm, Turku, Moscow and Irvine. For more information please JoinUs@ThumbAd.com.

Mobile Search & Ads Goes Hand in Hand

Marketers spent $2.8 billion in 2012 on mobile search ads, compared with $1.6 billion in 2011 and $0.7 billion in 2010. Growth rates have slowed significantly, down from 195% in 2010 to 127% in 2011 to 68% in 2012. Google still dominates the market with gross revenue of $2,166 million, and a gross market share of 79%.

IDC’s U.S. recently published a mobile advertising report with some interesting findings;

  • Strong growth in mobile advertising spending in the United States continues, even if annual growth rates continue to decline: the market grew by 88% in 2012 (down from 125% in 2011) to a total of $4.5 billion (up from $2.4 billion in 2011). Mobile market share within all digital advertising reached 11% in 2012, up from 7% in 2011. For 2013, IDC expects a growth rate of 55–65%, with spending coming in around $7 billion, for the United States.
  • Mobile display advertising has increased its market share of total mobile spending by no less than 8 percentage points to 39%, versus 61% for search ads, in 2012. Mobile display ads attracted $1.7 billion in 2012 compared with $0.7 billion in 2011. Growth rates have picked up again in 2012 after a dip in 2011. They were at 134% in 2010, 118% in 2011, and 132% in 2012.

Source: Google/Nielsen Life360 Mobile Search Moments

  • Among mobile publishers selling display advertising, Facebook was the number 1 company in 2012 ($234 million gross revenue), followed by Pandora ($229 million) with Twitter coming in third ($117 million). In the ad network segment, not much has changed. Google still holds the top spot ($243 million). One change is that Millennial Media ($151 million) has taken over Apple ($125 million) to claim the number 2 spot. Jumptap remains number 4 ($90 million).

Karsten Weide, Vice President of Media & Entertainment at IDC.

Networks, especially independent ones, are entering a difficult phase, in which, with an ever smaller share of revenue, they’ll have to compete with publishers, which will only grow in strength.

Tor Olav Haugen, CEO in ThumbAd.com;

Networks must rethink their approach vs Publishers and Advertisers. Without delivering added value at eCPM, Ad Inventory or CTR I´m afraid many Ad Networks will loose market-shares. ThumbAd has a proven model to meet the supply and demand in the market adding substantial value to both Publisher and Advertiser.

About

ThumbAd.com is the owner of a successful and innovative Mobile Advertising Platform. The company monetizes, add value and deliver additional advertising revenue to Publishers, and offer a unique expertise for Advertisers. The Company delivers Better Mobile Click Through Rates by Contextual Relevancy and Real Time Targeting.
The company’s web site contains additional information. ThumbAd has office in Oslo, Stockholm, Turku, Moscow and Irvine. For more information please JoinUs@ThumbAd.com.

280 Percent YoY Growth in Mobile Marketing

Oslo/Norway – (March 18, 2013) Probably a world-record in year-on-year growth in the Norwegian market for mobile marketing experiencing a 280% growth from Jan/Feb 2012 to 2013. 

Display grow by 5.7 percent to an annual turnover of 197.2 million. Web TV grows by 95.1 percent to 9.5 million. Somewhat surprisingly, perhaps, search experience no growth according to the  Media Agency Association figures with 37.3 million.

STB_dollar__usa__va_161358e

For the first time the Media Agency Association clarified the various platforms within the category Internet. Mobile has the largest growth – at 280 percent – and a turnover of 22.9 million in January and February, according to Kampanje.

Media January-February 2013 Januar-February 2012 Change
Press / Newspapers 248.079 278.105 -10,8 %
Magazines 29.211 37.987 -23,1 %
Fagpresse 12.482 9.636 +29,5 %
Tv 582.258 528.691 +10,1 %
Radio 64.957 61.283 +6 %
Internet 267.214 235.038 +13,7 %
Cinema 9.530 11.994 -20,5 %
Outdoor 63.160 58.516 +7,9 %
DM 163.071 145.892 +11,8 %
Other 8.517 7.453 +14,3 %
Total mediarevenue 1.448.479 1.374.595 +5,4 %
Google CEO, Jan Grønbech, refutes advertising figures

– What I see, and I’m talking about search in general, is that the Norwegian media agencies a total spend 25.6 percent more on search so far this quarter than the same time last year.

Media Agency Association of zero surprises search industry. Here are all internet figures for January and February.

Media January-february 2013 January-february 2012 Change
Display 197.280 186.695 +5,7 %
Mobil 22.999 6.063 +279,3 %
Web-tv 9.576 4.908 +95,1 %
Search 37.359 37.372 -0,0 %
Total internet 267.214 235.038 +13,7 %

All numbers in MNOK. Source; Mediebyråforeningen

About

ThumbAd is the owner of a successful and innovative Mobile Advertising Platform. The company monetizes, add value and deliver additional advertising revenue to Publishers, and offer a unique expertise for Advertisers in the Nordic´s. The Company delivers Better Mobile Click Through Rates by Contextual Relevancy and Real Time Targeting.
The company’s web site contains additional information. ThumbAd has office in Oslo, Stockholm, Turku, Moscow and Irvine. For more information please JoinUs@ThumbAd.com.

If Mobile Search is Great, Context is King!

Imagine Mrs Kaja planning her summer trip with her family. She wanna bring them abroad and need a flight, hotel and car rental. The family are looking for the best eatings and activities. Mrs Kaja start googling. She immediately acknowledge the need for more information to make the best out of it! Before she decides where to go and what to do, she starts browsing articles to learn from co-travellers, about the average temperature in the region, the culture, local currency, shopping and so forth.

Search

Infographic_Mobile in the marketplaceMarketers strive to get Mrs Jones attention in this process. They wisely spend millions of dollars being there to make sure that she finds their offering. A recent survey conducted by Google and Nielsen had some interesting findings:

  • 73 percent of mobile searches trigger follow-up actions
  • 63 percent of mobile search-triggered actions occur within 1 hour of the initial search
  • 45 percent of mobile searches “are conducted to help make a decision” (in a store, that number goes up to 66 percent)
  • 28 percent of mobile searches result in conversions

Context

Mrs Jones is looking for the best family experience ever! She is now browsing mobile sites to learn more. Now – marketeers would love to display their offering before she decides where to go, stay and consume. Mrs Jones is leaving behind digital footprints in each step, searching  and browsing. Real Time Contextual Targeting redefines how companies engage with Mrs Jones online.  Marketeers can now be able to understand both context and intent for online and mobile advertising, audience profiling, search, and analytics. Ads delivered to the audience they want and deserve”

Moments that matter!

ThumbAd connects brands with customers at moments that matter! They understand better than anyone what people want, and deliver contextual and networked monetization services with the most relevant user experience. The technology processes real time mobile data using an algorithm that considers details available. These details – including gender, age, behavioral characteristics, device, carrier, and location are considered in real-time.

“The momentum in online advertising and ecosystem is changing”, according to Tor Olav Haugen, co-founder and CEO in ThumbAd. “We will experience a giant leap in how online media is consumed and purchased, our task is to make ads relevant” – said Mr Haugen.

“Advertisers are welcome to place their advertising dollars in our network. The ThumbAd «always on» Advertising strategy wisely display Ads only when  consumer Search or Read about your services”, according to TR Sokki, Co-Founder VP Sales & Operations.

ThumbAd_Targeted Contextual Ads

About

ThumbAd is the owner of a successful and innovative Mobile Advertising Platform. The company monetizes, add value and deliver additional advertising revenue to Publishers, and offer a unique expertise for Advertisers in the Nordic´s. The Company delivers Better Mobile Click Through Rates by Contextual Relevancy and Real Time Targeting.
The company’s web site contains additional information. ThumbAd has office in Oslo, Stockholm, Turku, Moscow and Irvine. For more information please JoinUs@ThumbAd.com.