Tag Archive | Real Estate
January 21, 2014  

Target Your Audience – Why Not Start With Tablets?

Do you spend all your marketing dollars without being sure that you are able to target your ideal audience? All business is currently mobile business, yet 1 of 3 businesses provide services for PC users only!

There is no reason to argue about the importance of mobile anymore. 50% of online consumption happens on mobile, being mobile+tablets. Major brands are lacking behind when it comes to meeting the customer expectations on mobile. The mobile pages is not there, the functionality we expect is not there – we still need to zoom on our mobile phone on 3 og three mobile pages we visit to actually get it!

Seeing is believing, also for brands. Tablet´s might be a reasonable starting point by providing answers to Brands in the performance of advertising on PC vs Mobile (Tablet). Answers given might speed up the urgency of setting up a mobile page ASAP! The alternative is loosing new and current customers. 

Available Impressions

Look closely on the picture to find the black ● with the white circle. The ● indicate 10 million impressions delivered or a NOK 500,000 budget. Not very visual? Nor are your ads being the reason to Target YOUR Ads!

ThumbAd is a network providing advertising on Tablet´s an Mobile. They currently offer 10 million unique users throughout Scandinavia whereof 40% of browsing comes from Tablets and 60% from Mobile.

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There is not such a problem as a capacity question when it comes to simply deliver mobile ads. Numbers from AdForm in oct-13 indicate the opportunity of delivering 3.65 billion impressions per month to a norwegian audience only. With such  impressive numbers, the key is to find your ideal audience, not only to deliver ads! From time to time some Publishers claim to be “sold out” on ads, the good new is that there is multiple alternatives to get reach, and to target your audience!  ThumbAd´s unique technology, based on real time analytic´s, makes sure to deliver ads to the ideal customer in the right context. 

These are some of the contextual opportunities ThumbAd place mobile ads, across aprox 20,000 mobile sites;

  • Arts & Entertainment
  • Autos & Vehicles
  • Beauty & Personal Care
  • Books & Literature
  • Business & Industry
  • Computers & Electronics
  • Education
  • Finance
  • Food & Drink
  • Games
  • Health
  • Home & Garden
  • Internet & Telecom
  • Law & Government
  • Lifestyles
  • News
  • Online Communities
  • Pets & Animals
  • Real Estate
  • Recreation
  • Reference & Language
  • Science
  • Shopping
  • Sports
  • Travel
  • World Localities